Did you hear that retail giant Costco took all copies of Dinesh D'Souza's book "America: Imagine The World Without Her" off their shelves, citing 'poor sales'?
Then, The American People went nuts. The public believed that Costco took the book off the shelf because of the book's pro-American, pro-conservative message.
The embarrassed company immediately re-stocked the book. In the end, more Americans heard about the book, and it brought about more publicity for the author / filmmaker.
I can imagine Mr. D'Souza sending Costco a note similar to this:
Thanks for pulling my book off your shelves. I couldn't have payed for better publicity.
You guys are marketing GENIUSES!
Dinesh : )