Tuesday, August 1, 2023

A Commentary: The Anti-Woke Marketing Genius Of Jason Aldean


Country music star Jason Aldean's latest single, 'Try That In A Small Town',  is a runaway smash hit, and the most talked-about song of 2023. In it, Aldean decries the crime in the big cities, and tells the listener that in small towns, everyone looks out for each other.

The Summer hit debuted at #2 on BILLBOARD'S HOT 100 POP CHART last week, and everyone on TV and Twitter has an opinion about the song. His detractors call the song 'racist', while his fans have rallied behind the song.

You might think that Mr. Aldean may come across as just another hick Southern country bumpkin, but don't underestimate his savvy. In the age of cancel culture, this tune is far from being 'cancelled.' His concert crowds are roaring with approval for his message.

Many Americans simply respect him for sticking to his guns and not backing down or bending a knee to the cancel cultists.

While some companies like Bud Lite 'go woke, then go broke', the opposite is true if you appeal to ideas of patriotism and supporting your local police. 

You also have to give some back-handed credit to the idiot cancel cultists in the so-called mainstream media who are giving this country hit a considerable amount of 'controversy juice.' Over-the-top Leftists like Whoopie Goldberg and Joy Behar have accidently marketed this song to an even wider audience.

Race is never mentioned in the lyrics. There are parts in the music video for the song that show AntiFa and race rioters burning buildings and harming everyday Americans.

When Jason Aldean says his prayers at night, I wonder if he thanks God for his woke enemies who can't stop talking about this song.

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